Wednesday, September 15, 2010

Sub-Zero and Wolf: True kitchen companions for kitchen perfection





About Sub-Zero and Wolf


Sub-Zero and Wolf: True kitchen companions for kitchen perfection

Unlike many manufacturers, Sub-Zero and Wolf are specialists and focus solely on making the best refrigeration and cooking appliances possible. Everything is built to the highest standards and their workmanship is uncompromised.

Their expertise has been honed over generations. Sub-Zero has been designing the ultimate in refrigeration for more than 60 years. Wolf has been building cooking equipment to satisfy the most demanding professional chefs and domestic cooks for more than 70 years.

Two brands, but with only one driving passion: to build outstanding kitchen equipment that looks great and delivers the professional performance that instills real cooking confidence.


A Short History
Sub-Zero’s founder Westye Bakke was a world pioneer in ultra-lowtemperature storage – which is how the firm got its name. It was Westye’s groundbreaking products that first made refrigeration a reality for the modern home. A shrewd businessman and an inspired engineer, he was driven by a personal motive too: he needed a reliable domestic fridge himself to store insulin for his diabetic son Bud. Those first products set benchmarks for quality, performance and reliability right back in 1945.

Wolf’s reputation for outstanding professional cooking equipment dates back even further. Acquired by Sub-Zero in 2000, Wolf brings its own lineage with more than 70 years of expertise with professional cooking equipment.

Sub-Zero and Wolf are still a family-run business, headed by Westye’s grandson, and are proud to atill maintain those same traditions of excellence today. Products are still made in the United States offering the ultimate in performance, reliability and design.


Brand Beliefs
· Iconic Design
Form has always been born of function. When Sub-Zero started out six decades ago, it quickly became a world pioneer in ultra-low-temperature storage. In 1954, Sub-Zero also pioneered built-in residential refrigeration and over the years has continued to expand the line with its innovative integrated and wine preservation products. For generations, Wolf’s designs have been carefully tailored to satisfy the professional chef, and perfected for the domestic cook with intuitive technology, easy cleaning and superb ergonomics.

Their uncompromising vision impressed even legendary architect and father of modern architecture Frank Lloyd Wright, who commissioned Sub-Zero equipment for the visionary homes he designed.

Their design ethos today is still the same as it has always been, combining great looks and professional performance. Their heritage can still be seen in such timeless details as Sub-Zero’s classic louvred grille, or in Wolf’s sleek contemporary lines. Their equipment is built to last in every way. It never goes out of style.

· Enduring Quality
In today’s throwaway culture, real workmanship is rare. But it’s immediately apparent with Sub- Zero and Wolf equipment. The quality of materials is unmistakable: the 18-gauge stainless steel in our refrigerators, the cherry wood slats in our wine storage, the solidity, fit and finish of our cookers.

The products are built to the highest standards in Wisconsin and Arizona, USA, from the very best materials. Even opening and closing the magnetically sealed doors of a Sub-Zero fridge is a pleasure, like hearing the tuned slam of the door of a beautifully engineered car. Quality is their hallmark. Everything they make is crafted, then rigorously tested to ensure perfection.

· Superior Performance
Sub-Zero and Wolf products are designed to look beautiful, but the ultimate goal is to make your food taste great. A Sub-Zero refrigerator is controlled by a sensitive microprocessor, because that way your food is always stored at the perfect temperature. A Wolf dual-stacked burner has a refined control that can go from the lightest simmer to a furnace-like heat in seconds, because that’s what a cook needs.

Their equipment is built to professional standards, but you don’t need to be a professional to appreciate them. Whatever your level of skill in the kitchen, their easy-to-use technology is designed to make cooking a pleasure, inspiring you to cook with confidence and to achieve perfect results, time after time.

3 comments:

Jamal Mohamed said...

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