Wednesday, September 15, 2010

The Promise of a Perfect Night




Ideally, we spend a third of our 24-hour day, sleeping to revive our bodies from hectic activities.A good night’s rest may be an elusive fantasy to some but the promise of a perfect night canindeed be a reality.

The new Promessa Bed

The new Promessa Bed by Tempur is like no other bed you have ever experienced. The
world class Tempur material and gentle wave-form of the mattress combine to give an elegant and modern design for supreme relaxation. With a stunning look to complement both the contemporary and classic bedroom, the wave topper is specially developed to deliver a luxurious feeling of relaxing comfort – a long sink in feeling – along with the pressure relieving benefits associated with Tempur.
Tempur is the No. 1 brand of pressure-relieving mattresses and pillows and became renowned for the benefits it offers that improves the total sleep experience. Tempur helps prevent and relieve the pressure that causes headache, circulatory problems, back, neck and joint problems. The material is able to virtually eliminate the pressure points that cause you to shift positions when you sleep. The Promessa bed has taken these supportive, pressure-relieving qualities and added a new dimension of seductive comfort with the ultra-soft touch Tempur wave topper.

Five years in the Philippines

Tempur, through its exclusive distributor Focus Global Inc.,was launched here in the Philippines on August 2005. Tempur celebrates its 5th Year anniversary in the country this month with several activities that continuously support the brand’s
phenomenal growth. Aside from the launch of the Promessa Bed, Tempur shares the gift of a good night’s sleep to even more Filipinos, by bringing back prices from 5 years ago for a limited time only. This special sale event will be from August 28
to 30, in all Tempur showrooms.

FOCUS GLOBAL INC.

Tempur prides itself in being the only mattress & pillow line originating from and recognized by NASA, and duly certified by the Space Foundation. Tempur molds perfectly to the contours of the body and distributes the weight evenly across the entire surface area of the material. It exerts less pressure than conventional mattresses thus relieving pressure points, as it does not create any counter-pressure on the body. This translates to reduced tossing and turning at night by 80 percent, increased blood circulation, and over-all improved sleep quality. Over 75,000 medical doctors, chiropractors, physiotherapists and osteopaths worldwide
recommend Tempur mattresses and pillows. They firmly believe in the value of the material to ease and prevent back and neck problems, as well as providing the best conditions for a good night´s sleep. Loyal consumers, both locally and internationally may have different Tempur favorites but they all share the same sentiments—Tempur has been a life-changing experience and one of their most worthwhile investments. Many cannot seem to leave home without it. Locally,
our loyal Tempur users include Ms. Kris Aquino, who bears witness to the effectiveness of the Tempur pillow in relieving shoulder blade and neck pains. Another devoted Tempur consumer is Leyte Congresswoman Lucy Torres-Gomez, who can’t remember life before Tempur. In the international front, Jim Carey has demonstrated the unique visco-elastic quality of Tempur in his film, Yes Man, by jumping on the mattress without spilling the glass of water on it.

Donate-A-Mattress

Finally, the brand continues its celebration by giving a better night’s rest to our little brothers at Boys Town Marikina with the Donate a Mattress program. Tempur extends a 10% discount to any customer who purchases a Tempur mattress and donating their old usable mattress. There are currently 17 mattresses being enjoyed by the children at Boys Town. Because of the success of this campaign, Tempur will be extending this program to other institutions like Gawad Kalinga, with more than 19 mattresses collected as of press date.

FOCUS GLOBAL INC.
Tempur’s Promise The brand´s promise of nighttime renewal for body and mind covers relief of back and neck pain & stress by bringing comfort. As such, its message is anchored on three words: serenity, renewal and comfort. Serenity is that feeling of calmness, tranquility and inner peace. Renewal, on the other hand, is that feeling of being born again; the feeling you long for after stressful periods. While comfort
is that feeling of complete relaxation, satisfaction and sufficiency. Values that you truly long to go home to at the end of each day. The next time you head to bed, make sure you´ll really get a good night´s sleep; and all your worries of bodily aches are laid to rest as well. Experience a rejuvenated sleep with Tempur. It
truly has changed the way the world sleeps!

For more details, simply visit www.tempur.com and/or drop by any of the showrooms and
experience lying back on the gentle waves of the Promessa Bed. They are located at Level 5,Shangri-La Mall (631-1391), Building 5, Bonifacio High Street, Global City (856-4700) and at the Lower Ground Level, Greenbelt 5 (728-3015).

Media contacts
Florence Yao Focus Global Inc.
(632) 634-8587
Florence.yao@focusglobalinc.com

Angie L. Limbaco First Tier Branding Solutions Inc
(632) 812.5764
firsttierbrands@gmail.com

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